In 1899, rumors flew around the Northeast Kingdom about a miraculous salve for chafed and cracked cow udders. Bag Balm officially set down roots after John Norris hired a product designer to create the distinctive green tin with a cow’s head and Vermont’s indigenous red clover on the cover. The legend was born, and it was too big to stay in the barn.
Bag Balm became a tried and true staple of every home, ready to moisturize every callus, cut, new tattoo, chafed foot or heel, cracked lip, or patch of dry winter skin of every member of the household - right down to the sore paw pads of the family dog. Due to the new modern uses of this product, a rebrand was awaiting. This rebranding concept consisted of a logo refresh and packaging redesign, ensuring to keep their values in mind.
Bag Balm became a tried and true staple of every home, ready to moisturize every callus, cut, new tattoo, chafed foot or heel, cracked lip, or patch of dry winter skin of every member of the household - right down to the sore paw pads of the family dog. Due to the new modern uses of this product, a rebrand was awaiting. This rebranding concept consisted of a logo refresh and packaging redesign, ensuring to keep their values in mind.
